The Pret Story
Why Pret?
It takes the right rug to make a house feel like a home, an office more serene, and a hotel space more welcoming. At Cocoon Rugs, we’ve long understood this transformative power. But we also recognise that today’s discerning millennials seek more than just comfort—they desire luxury that feels personal, distinctive, and accessible.
Pret, our latest collection, is designed to meet this modern demand. The collection marries fine craftsmanship with standout style and comfort, all under the umbrella of 'Accessible Luxury.'
Moreover, Pret rugs are designed for how we live now—easy to maintain and perfect for those who love to refresh their spaces frequently. With the ability to change up your rug every few years or even months, Pret ensures your living space can evolve according to your tastes and needs, making it a hassle-free addition to your dynamic lifestyle.
Accessible Luxury
In today’s dynamic world, where the only constant is change, everyone seeks to be in vogue without compromising quality. At Pret, we don’t just follow trends; we set them with an unwavering commitment to excellence.
Our brand bridges the gap between fleeting styles and enduring luxury, making premium quality accessible to all.
Pret’s collections are more than just decor pieces; they are statements of style handpicked by discerning enthusiasts who are ahead of the curve. Each piece is crafted with meticulous attention to detail tailored to fit the diverse preferences of our customers.
This ensures that every space, whether a minimalist studio or a sprawling estate, can experience the sophistication and flair that Pret brings.
Design Philosophy
A space’s true essence begins with the first step.
Pret defines its design philosophy as imagining the finest threads reflecting a space’s character and resonating with the trend.
The wonder of bold colours, intricacy of patterns, and tactile textures—our range of signature handcrafted rugs and carpets are playful, fashion-forward and functional. Each consciously woven thread, colour, and texture acts as a cue, drawing all eyes upon itself.
The Timeless Techniques
Perfecting the art of hand-knotted rugs and carpets, Pret weaves magic into the techniques, resulting in crafts encapsulating tradition and modern essence. Here’s how we honour cultural legacies while embracing modernity:
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Jute Dhurries: Weaving the Earthy Elegance
A jute dhurrie is a flatwoven, brown-toned textile work. It can be reversed on the floor like a carpet but without a pile.
These thin woven rugs are known for their natural texture and durability. Sourcing the finest jute, we ensure each piece narrates a powerful story– of aesthetics, function, and eco-friendliness.
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Cotton Flatweaves: The Lightweight Luxury
Cotton flatweaves are a type of rug made using a weaving technique that interlocks warp (vertical) and weft (horizontal) threads tightly together, creating a flat surface without tufts or knots.
We celebrate versatility through flatweaves. Mobile, economical, and durable, our collection of cotton flatweaves is the perfect indoor and outdoor partner.
DISCOVER OUR COTTON FLATWEAVES
- Hand-Knotted Rugs: Adding Depth through Every Knot
Hand-knotted rugs are a premium type of carpet created through a meticulous and labour-intensive process. Each rug is made by individually tying knots onto a warp (vertical foundation threads stretched on a loom) by hand.
Pret consciously picks hand-knotting techniques over machine-produced rugs where each knot reveals a unique tale. Our specialised hand-knotted rugs made with wool, cotton and silk deeply imbibe craftsmanship while exuding a modern flair.
DISCOVER OUR HAND-KNOTTED RUGS
- Tufted Rugs: Embracing Flexibility through Fibers
Tufted rugs are a popular type of carpet crafted using a tufting gun, which punches strands of yarn through a fabric base.
With tufted rugs, we have ‘the perfect’ design for everyone’s taste, and they are made out of wool, synthetic fibres, and cotton. The lightweight rugs offer modification flexibility through rich and dense patterns and textures.
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Handloom: The Coalition of Art and Tradition
Handloom rugs are crafted using a hand-operated loom where artisans manually interlace warp (vertical) and weft (horizontal) threads. This process allows for the production of tightly woven rugs with wool, cotton and silk that can feature intricate patterns and vibrant colours.
Delicate care, attention to detail, and design intricacy–that’s what defines Pret’s handloom. The traditional technique woven with modern aesthetics translates wool and cotton into literal works of art.
Craft Your Story with Pret
Embracing many ideas, encouraging experimentation, and celebrating passion rooted in handcrafted techniques; Pret believes in delivering luxury for every home.
Are you ready to bring home the luxury?
Connect with our rug expert, Ms. Tahrim, at +91 9326213461 or visit our stores in Mumbai/Delhi/Hyderabad/Bengaluru/Jaipur/Kolkata.
